The Austin skyline at night, lit in cool teal light across a misty river

Digital Marketing Leader

Hi. I’m Erin. Erin Monday — Digital Marketing Leader

I’m a senior marketing exec who likes to tell the stories that make complex products human, and build the growth engines that put them on the global stage (and generate revenue).

The Journey

2025 — now

DeepL

Head of Marketing

Scaling growth, building AI-powered campaigns, and surpassing revenue targets by 120%.

2022 — 2025

IBM

Growth Marketing Director

Led global go-to-market programs, brand architecture and product launches — for Watson — and the data center group.

2020 — 2022

Oracle Cloud

Digital Marketing Director, AI Incubation

Positioned an AI incubator that grew into Oracle Health; built the team behind it.

2017 — 2020

Nutanix

Digital Growth Director

Joined pre-IPO and built multimedia and social from the ground up; grew brand engagement 40% year over year.

2014 — 2017

Lenovo

Growth Marketing Director

Connected global launches, performance marketing and partner programs.

ResumeATS-forward·Human-forward

Work

Social

Snackable bytes for customer stories, campaigns and more.

Still from DeepL's Dreamforce event recap video showing the live event floor

Events

Small, intimate engagements and large conferences.

Research Triangle Park website homepage with bold purple typography

Websites

SEO, strategy, structure, design and development.

Product

Positioning, messaging, GTM and sales enablement.

Featured Campaign

Explore the Unknown

Scientists don’t buy sales pitches, they buy truth. When Oracle needed to reach them, I built “Explore the Unknown”—a unified narrative that spoke the distinct languages of physicists, biologists, and climate researchers across web, social, and search.

Behind the creative was an engine: real-time performance data tuning every channel, tying raw impressions directly to pipeline and sign-ups.

5×

Website traffic

1,500%

Top-of-funnel leads

New logos

Customers